−58%
Cost per sale
For US-based Poppy Monk, we focused on the whole customer journey: sharper messaging, better quality traffic, and a website that supports confident buying.
Poppy Monk NeedlepointEcommerce, United States
We find where your sales are leaking, then fix it.
Data-led marketing for New Zealand businesses. Live reporting through the Data Lab, done-for-you Meta, Google and SEO, and DIY guides for when you'd rather do it yourself.
★★★★★ 5.0 on Google Founder built and sold her own ecommerce brand Clients across NZ, Australia and the US
−58%
Cost per sale
Poppy Monk Needlepoint
Data Lab weekly email Example
Your three priorities this week
- 1. Checkout drop-off is your biggest leak
- 2. Email is driving 4% of revenue, aim for 20%
- 3. Shift budget to the best-selling ad
G
5.0 ★★★★★
Google reviews
Brands we've helped grow
Where do you want to start?
Four ways to work with us. Pick the one that fits where your business is right now, and move up when you're ready.
The Data Lab
See every number in one place
Your dashboard, a weekly email of what to fix, and a strategist if you want one.
From $99 + GST a month
Explore the Data Lab →
Marketing services
Let our team run it for you
Meta and Google ads, SEO, websites, email and content, managed against your numbers.
Quoted to your goals
See our services →
Creative Insights New
Find the ads that actually sell
Every ad ranked by what it sold, with numbers that match Ads Manager to the cent.
Early access opening soon
Join the early list →
DIY Guides
Learn to do it yourself
The same playbooks our team uses, written for business owners. Meta ads, SEO, email, reels.
$17.25 each, normally $34.50
Shop the guides →
Your ads are running. So why don't the sales add up?
Traffic is up and the ad account looks busy, but revenue has stalled. Usually something specific is leaking: a checkout that drops people, email doing nothing, or one channel carrying the whole business.
We find which one it is first. Then we tell you what to fix and in what order.
Revenue vs trafficIllustration
Real numbers from real clients
We report results as percentages, measured against where each business started.
+16%
Conversion rate
Cost per sale fell 45% and average order value rose 11%, once the owner could see how traffic, conversion and order value work together.
Kiki Seed CrackersEcommerce, New Zealand
Built and sold
Our founder's own ecommerce brand
Rosie started MyTreat with $500 in 2016 and sold it two years and eight months later. The ad spend was her own money, and she brings that caution to yours.
Rosie GraystoneFounder and CEO
No guesswork. Every recommendation we make traces back to a number.
Find my leak →Here's how we grow your sales
Every engagement runs on the same four steps, whether we do the work or you do.
Step 1 · The Data Lab
Get every number in one place, from week one
Your dashboard pulls in traffic, conversion rate, cost per result and order value from every channel. Each week you get an email of what to fix next.
- Reporting only: $99 + GST a month on a 3-month term
- Mentorship with a strategist: $1,240 + GST a month
Your dashboardExample
Conversion rate2.8%↑ 0.4 pts
Cost per sale$21.40↓ 12%
Avg order value$86↑ 6%
Email revenue4%Below target
Step 2 · Strategy
Find exactly where your sales leak
We trace your funnel from first visit to repeat purchase. Low email engagement, high bounce rates or too much reliance on one channel all show up in the numbers.
- A clear list of what to fix, in order
- How much each fix is worth to you
Your funnelExample
Visits
Product views
Add to cart
Checkout
⚠ Biggest leak: checkout
Step 3 · Services, training or DIY
Fix it with us, or on your own
Hand the work to our team, learn it in a workshop, or follow one of our guides. The data tells you where to spend your time either way.
- Meta and Google ads, SEO, websites and email
- Meta ads training days and a 4-week course
- DIY guides from $17.25
How do you want to fix it?
Done for youDo it yourself
Step 4 · Creative Insights New
Back the ads that actually sell
Our new creative tool ranks every ad by what it sold, not what it spent. The numbers tie out to Meta Ads Manager to the cent, so you know which ads to scale and which to switch off.
- Every ad ranked in seconds
- See what happens to sales when you pause an ad
- Built by our data team in Dunedin
Top ads this weekExample
Reel, founder storyCost per sale $14
Scale
Behind the scenesCost per sale $27
Hold
Product close-upCost per sale $61
Switch offPick your level of help
Published prices, so you know where you stand before we talk.
Do it yourself
DIY Guides
$17.25 each
Normally $34.50
- 8 step-by-step guides
- Meta ads, SEO, email, reels, analytics
- Download and start today
Know your numbers
Data Lab Reporting
$99 + GST / month
3-month term, or $229 month to month
- Your live dashboard
- Weekly email of what to fix
- Free guides for members
Most popularGrow with a strategist
Data Lab Mentorship
$1,240 + GST / month
Weekly sessions with your strategist
- Everything in Reporting
- We work through your data each week
- A clear plan of what to do next
Hand it over
Done-for-you marketing
Quoted
Ranged estimate with a ceiling
- Meta and Google ads
- SEO and AI search
- Websites, email, content
Prices in NZD. Ad spend is extra and paid directly to the platform.
Rather do it yourself?
Our guides use the same tips, advice and training we use with our own team and clients.
Real people, real experience
“When we agree to work with you, the financial success of your business becomes our problem.”
Rosie Graystone, Founder and CEO
Founder and CEO
Rosie Graystone
Built and sold her own ecommerce brand before starting MyAgency.
Rosie built and scaled MyTreat, an ecommerce subscription business she launched with just $500. It grew to pay a six-figure salary and sold after two years and eight months. That gave MyAgency something many agencies never have: first-hand experience of growing a business from the inside, where ad spend is personal and every marketing decision has a commercial consequence.
"I want your experience with MyAgency to be completely unmatched. From a support perspective, from a financial integrity perspective, and because of the results our team deliver. … When we agree to work with you, the financial success of your business becomes our problem, and we are laser focused on the solution."
Works onStrategyEcommerce growthThe Data Lab
General Manager · Dunedin
Cole Boyes
Turns complex data into clear next steps, and builds the systems behind it.
Cole is our Lead Analyst and Web Developer Integration Specialist, combining deep data expertise with technical web and system integration skills. He turns complex datasets into actionable insights while building and optimising websites and connecting platforms to streamline marketing.
He works with clients across NZ, Australia and the US, designing dashboards, tracking campaign performance and finding ways to improve conversions and ROI. On the technical side he manages website development, Shopify and CMS integrations, and workflow automation.
Works onData Lab dashboardsTrackingShopifyAutomation
Brand Manager
Nicole D'Almeida
Teaches clients exactly what drives results in Meta ads.
Nicole combines strategic thinking, hands-on execution and the ability to clearly teach what actually drives results. With extensive experience managing multi-layered Meta campaigns across top, middle and bottom of funnel audiences, she knows how to move people from awareness through to conversion.
What sets Nicole apart is how she translates complex ad strategy into clear, practical steps that clients can confidently implement themselves, balancing data with messaging and content that resonates.
Works onMeta adsTrainingMessagingCreative
Development · Wānaka
Anthony Grant
Builds the software, automation and AI systems that help businesses scale.
Anthony is our digital product engineer, specialising in software, automation and AI-driven systems. With a foundation in product management, he starts every project with the business problem, not the technology, so solutions are practical and commercially focused.
He works end to end across web apps, mobile apps, SaaS platforms and automation, creating tools that streamline operations, improve lead conversion and connect marketing directly to revenue.
Works onWeb appsAutomationAI systems
Marketing Assistant · Dunedin
Robbie MacGregor
Brings an analytical, people-first approach to marketing strategy.
Robbie brings a strong academic foundation, commercial awareness and a calm, people-first approach. He is completing a Master's in Marketing at the University of Otago, with research into how brand value can be quantified using human values and sentiment analysis.
He supports the wider team across marketing tasks, data interpretation and campaign coordination.
Works onMarketing strategyData interpretationCampaign coordination
Recent work
See all results and reviews →
Case study
A Kiwi Art Supplies Retailer
This client is a Kiwi-owned, family-run business that's on a mission to get quality art supplies, markers, fineliners and sketchbooks, into the...
Case study
Trade Company - Early Results, Strong Start
Some of the best clients to work with are the ones who are brilliant at what they do on the tools, but...
Case study
Sales Growth for Iconic NZ Brand
Since 1963, Norsewear has built its name on one simple idea: tough comfort. Made in New Zealand from traceable NZ wool, Norsewear's...
2x
The Marketing Guarantee
A six-month growth roadmap designed to double your monthly revenue. You pay a deposit to begin, and the remaining balance only once we hit the agreed revenue target. The target is based on your average monthly revenue from the three months before we start.
Not sure where to start? Tell us where you're stuck.
Send us your details and one of the team will come back with where we'd start and a ranged estimate. No obligation.
Or call Rosie's team on 027 244 0074, or book a meeting.