Build Your Marketing System, Without the Overwhelm

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Welcome to the Resource Centre, where strategy meets action.

This is for business owners who are ready to stop guessing and start building real marketing momentum.

Our DIY guides are packed with the exact frameworks, templates, and strategies we use with our clients, broken down into simple, practical steps you can actually follow.

No fluff. No jargon. Just what works.

And when you’re ready to take things further, we’ll be here to help you scale.

Data Lab members get full access to all guides.

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DIY Meta Ads

$34.50 NZD
$69.00 NZD $34.50 NZD
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Designed to help you create, manage, and optimise ads across the Meta ecosystem. This guide covers everything from setting up your Meta Business Account and installing the Meta Pixel to defining your target audience and tracking campaign performance. Whether you’re new to Meta Ads or looking to refine your strategy, this guide offers step-by-step instructions and best practices for running effective ad campaigns.

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DIY Email Marketing Guide

$34.50 NZD
$69.00 NZD $34.50 NZD
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Email marketing is one of the most powerful tools for small businesses.For one, it’s often easier to convert than other channels. Even if you’re working with a low budget, you can focus on capturing customer details and nurturing them over time, turning interest into sales without constantly paying for traffic.It’s also something you can manage yourself. Thanks to huge improvements in technology and AI since 2023, email marketing is now easier than ever to set up and run in-house.

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Content Planning Guide

$34.50 NZD
$69.00 NZD $34.50 NZD
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The content plan does help you get organised! They provide a framework for the reporting for next month, and also help make sure you have activity planned for each of your traffic sources!

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DIY Search & AI Optimisation

$34.50 NZD
$69.00 NZD $34.50 NZD
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Our Guide is designed for small businesses, entrepreneurs, and marketers who want to take control of their search rankings and achieve tangible results without breaking the bank. You'll have the power to implement effective SEO techniques to drive more traffic to your website, and engage with your target audience. 

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Master Google Analytics

$34.50 NZD
$69.00 NZD $34.50 NZD
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Our comprehensive Google Analytics Setup & Optimisation Guide is designed to help you harness the full power of Google Analytics. Whether you're a beginner or looking to refine your skills, this guide walks you through the essential steps to set up your account, track key website metrics, and optimise performance.

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Making Reels

$34.50 NZD
$69.00 NZD $34.50 NZD
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Reels are one of the most powerful ways to reach new audiences. But the difference between posting randomly and posting with intention is what drives results. This guide will help you create content that not only looks good, but actually works for your business.If you’ve been exploring reels but feel like you need a bit of direction to create content that captures attention and converts, our “How to Make Reels & Using Reel Templates” guide is the perfect place to start.

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DIY Website Audit

$34.50 NZD
$69.00 NZD $34.50 NZD
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Improving your website conversions is important… but if you’re just getting started, we get it. Investing in a full website build or overhaul isn’t always possible, and sometimes you need to take a DIY approach. The good news? There are some incredible free tools available, like Clarity heatmaps, that make it easy to run your own UX audit. These tools help you understand how users interact with your site, so you can identify where to make changes that will actually improve your marketing outcomes.

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The Reporting Tool

$34.50 NZD
$69.00 NZD $34.50 NZD
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We’ve created a ready-to-use template and step-by-step instructions so you can build out your own reporting system and start understanding your numbers properly. Track cost per result, traffic sources and performance, and key metrics that drive your growth. When you understand your data, you stop guessing. This tool gives you the foundation to  see what’s working and what’s not, identify where you’re losing opportunities and help you make better marketing decisions. 

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SEO Audit

$310.00 NZD
$720.00 NZD $310.00 NZD
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If you want more visibility, more traffic, and better results from your website, it starts with understanding what’s working… and what’s not.Having a well-optimised website isn’t optional, it’s essential. Our SEO Audit is designed to give you complete clarity on how your site is performing and exactly what needs to change to improve your rankings.We go beyond surface-level insights, reviewing your entire website, page by page and asset by asset, to identify opportunities, gaps, and quick wins that can drive meaningful improvements in organic traffic.

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AIO Audit

$310.00 NZD
$720.00 NZD $310.00 NZD
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starts with understanding how your business is being interpreted by AI… and where the gaps are.Having your website optimised for AI is no longer optional, it’s essential. Our AI Optimisation Audit (AIO) is designed to give you complete clarity on how your site is being read, referenced, and recommended across AI platforms, and exactly what needs to change to improve your visibility.We go beyond surface-level insights, reviewing your entire website, page by page and asset by asset, to identify opportunities, gaps, and quick wins that can improve how AI tools interpret and surface your business.

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